Ginni Rometty (IBM - CEO) speaking about AI in Davos at World Economic Forum 2017 Annual Meeting

As AI continues its spread into business, IBM CEO Ginni Rometty laid out three ethical principles for responsible AI development in a panel discussion on Tuesday at the World Economic Forum in Davos-Klosters, Switzerland.

"We call them principles for AI, for a cognitive era, to guide what you do," Rometty said. "It's frankly our responsibility as leaders out there that are putting these technologies out to guide them in their entry into the world in a safe way."

IBM has placed its big bet on the idea that data will become the basis of competitive advantage for companies worldwide, and will require AI tools that reason and learn to interpret it and gain insights, Rometty said.

With AI, "the basis is that we would be so overwhelmed with information that it would be impossible for us to internalize it, and use it to what its full value could be," Rometty said. "But if you could, you could solve problems that are not yet solvable."

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Full panel discussion available here: