Lemonade Is Using Behavioural Science To Onboard Customers And Keep Them Honest

Insurance startup Lemonade won itself headlines in January with the boast that it had successfully approved a claim in just three seconds. In that time, Lemonade’s software had run 18 anti-fraud algorithms and sent a payment to the lucky customer’s bank account—a process that would have taken a traditional property and casualty insurer days, if not weeks.

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